About Us

Empowering Entrepreneurs to Build Thriving Businesses.

Our mission is to empower aspiring entrepreneurs to launch and grow successful businesses — with practical strategies, real-world insights, and the confidence to turn their passion into a thriving brand.

About Me

I once stood exactly where you are — full of ideas but unsure where to begin. I created this platform to make the journey simpler, clearer, and achievable for every entrepreneur.

I’m Sanchitha Shankar, an entrepreneur passionate about building brands that create real-world impact.
With a Bachelor’s degree in Architecture from the University of Madras, a Post Graduate Diploma in Management (PGDM) from Great Lakes Institute of Management and an Advanced Specialization in Product Management from the Indian Institute of Management, Kozhikode.
I bring a rare balance of creative thinking and business strategy. In this course you’ll learn the systems, tools and strategies that actually work. 

In 2021, I launched True Goodness, a premium cloud kitchen offering homestyle, authentic meals in Chennai.
Within a short span, True Goodness was recognized as the Best Upcoming Cloud Kitchen in Chennai, affirming our commitment to quality, innovation, and customer satisfaction.

 

As I built True Goodness from ground up, I saw something bigger on the horizon : a massive growing demand for Ready-To-Eat and Ready-To-Cook food products. That’s when I launched my second venture Not The Curry- A brand dedicated to delivering authentic Indian flavours in minutes. 

what we offer

This is'nt just business. It's belief in yourself, in your skills and what you're building

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